
Welcome!
I am Ivan Vrdoljak.
I have been speaking publicly for 17 years. As a graduate TV journalist and presenter, editor and reporter on national and regional television, I have hosted thousands of shows, news features, interviews and live reports.
Journalism has sharpened my sense of structure, clarity, and persuasion. It has taught me how to turn any topic into a compelling story.
I have gained a deep understanding of audience expectations, media mindsets, and the elements of a successful performance. Extensive practical and academic experience form the foundation of my work with clients.
I have prepared numerous managers and leaders for media and conference appearances. A bad performance is a hidden tax on your career, while skillful communication is an investment in your professional reputation and increased income. Do you want to be a memorable speaker? Contact me.
How did I start?
I graduated in journalism from the Faculty of Political Science in Zagreb. For the past 17 years, I have been a television journalist and presenter on leading television stations in Croatia and the region.
I am an editor and presenter at Bloomberg Adria TV, the first regional business network.
For years, I hosted, edited or reported for the central news programs of RTL and Nova TV.
I have over a thousand TV shows, interviews, live field reports, and journalistic features behind me.
I moderated dozens of business conferences and spent hundreds of hours as a university lecturer. I learned from my own and others' mistakes in presentations. That's where the idea for Effort was born.
Why am I telling you this?
Observing the people I interviewed on camera, I realized how much stress media appearances pose for many.
As soon as the camera would turn on, they would sometimes forget what they wanted to say out of nervousness. At best, they would sound vague and unconvincing.
It was similar at business conferences, where I often saw speakers with good content but poor execution or unclear structure. Over time, I felt a growing need to help these people.
"You should be doing this," a friend from a large corporation once told me. He was pleased that I had helped him prepare a successful presentation in front of clients and business partners. He was one of a number of people who had previously approached me for such help, knowing that public speaking had been a part of my daily routine for over 16 years.
All of this inspired me to launch Effort : tailor-made public and media performance training.
When I started training my first clients, I noticed how much joy it gave me to see people overcome their fear of public speaking with my help. They became clearer, more persuasive, and more authentic in their presentations. We developed them into confident speakers who achieved their goals in front of an audience.
I will help you tell your story.
After hundreds of hours of training with clients, I have come to believe that anyone can become a better speaker. Any topic can be made interesting, and presented clearly, convincingly, and with ease.
Your knowledge, ideas, and attitudes can make a big difference in your lives. Your story deserves to be told to your audience in the best possible way.
I will help you harness that potential to connect with people and advance in your business and personal life.

Mirela Bartolić
Menadžer za marketing i komunikacije
The time set aside for Ivan's public speaking workshop, i.e. media training, was the best spent two days since the beginning of this year.
Overcome stage fright
Overcome nervousness and fear of "freezing" in front of the audience or the camera.
perform
CONFIDENTLY
Strengthen your presentation skills by using words, voice, and body language better.
CONNECT WITH YOUR AUDIENCE
Become an influential speaker that your audience trusts and whose messages they remember.